From makeup artist kits to YouTuber holy grail roundups, the original Laura Mercier Translucent Loose Setting Powder (an important distinction since the brand launched a “glow” version) is a recurring favorite among beauty lovers. Its claim to fame is an unrivaled ability to lock down foundation beautifully, without leaving an age-exaggerating powdery cast or downright cakey finish (yes, even on the under eyes). This cult favorite also happens to be the best-selling loose powder, though there are Laura Mercier setting powder dupes well-worth trying. Still, there are plenty of reasons that account for its superstar status.
Not only does this set your foundation in place all day, extending the wear of your complexion products. It also offers oil control without leaving the skin looking parched and textured. The finely milled formula sets your base and gives the skin an Instagram filter-mimicking soft-focus finish. Makeup artists also love its ability to glide smoothly over the skin for a Facetune-like finish that looks great on camera and in-person. This means you can avoid the risk of a Casper-esque effect from flashback.
A universally flattering formula is another reason for its massive following. The non-drying matte finish is a game-changer for oily skin types, but also somehow, magically wears beautifully on dry and mature types too. Another bonus? The brand launched a shade for deeper skin tones in 2017 so more people can reap the benefits of this coveted powder without suffering through a white cast effect. Of course, the one downside of this quasi-miraculous product is the price tag.
Loyal fans staunchly defend its steep price, stating that its unrivaled performance warrants the monetary setback. But there are affordable dupes that, according to reviews, Reddit, and Pinterest come pretty close in formula and overall performance. Of course, as is the unfortunate issue with many affordable brands, the shade range is often compromised. Some of these dupes simply fail to offer a translucent powder that will work on deeper skin tones…so choose carefully.
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